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ONE DIRECTION COACHING™

Assess Your Business

The Business Growth Audit™ helps you see where your business is strongest, where growth may be restricted, and what deserves your attention first.

There are no right or wrong answers.
Answer based on how your business operates today — not how you would like it to operate.
Be honest. Use evidence rather than optimism.

The purpose is not to achieve the highest possible score. It is to identify where your business is strongest, where growth may be restricted, and where your attention could create the greatest impact.

BUSINESS INFORMATION

Tell us about your business

This information helps interpret and segment your results. It does not artificially affect your Business Growth Score.

PILLAR 1 OF 5

Foundation & Strategy™

Build the foundation for focused growth.

Vision & Direction™

F1. Our business has a clear vision for the future.
F2. I know where I want this business to be in the next three to five years.
F3. The decisions we make today are guided by a clear direction for the business.
F4. Our team understands the direction the business is working towards.

Goals & Strategic Planning™

F5. We have clear business goals for the next 12 months.
F6. Our most important goals are measurable and have specific targets.
F7. We regularly review our progress against our business goals.
F8. We know which priorities deserve our attention first when resources are limited.

Business Model & Value Proposition™

F9. We have a clear understanding of who our ideal customers are.
F10. We clearly understand the problem, need or desire our business solves for customers.
F11. We can clearly explain why customers should choose us rather than our competitors.
F12. Our products or services create enough value for customers to support sustainable business growth.

Financial Foundation™

F13. We have accurate and up-to-date financial information available when we need it.
F14. We regularly review revenue, costs, gross profit and net profit.
F15. We know which products, services or customers are most profitable.
F16. We use financial information to make business decisions rather than relying mainly on guesswork.

Time & Owner Focus™

F17. I spend most of my working time on activities that have a meaningful impact on business performance or growth.
F18. I have enough time to work on the business rather than being trapped in daily operational tasks.
F19. I regularly make time to think, plan and make important strategic decisions.
F20. The business does not depend on me personally doing every important task.
PILLAR 2 OF 5

Sales & Customer Growth™

Create predictable business growth.

Know Your Customer™

S1. We have clearly identified the customers who are most valuable to our business.
S2. We understand the main needs, problems and buying motivations of our ideal customers.
S3. We know why our best customers choose our business.
S4. We regularly use customer feedback or customer information to improve our offering.

Attract Your Customer™

S5. We have a clear strategy for consistently attracting potential customers.
S6. Our marketing messages speak directly to the needs of our ideal customers.
S7. We know which marketing activities generate the best quality enquiries or leads.
S8. We generate enough suitable enquiries or opportunities to support our sales targets.

Convert Your Customer™

S9. We have a clear and consistent sales process that guides prospects from enquiry to purchase.
S10. We know our conversion rate or have a reliable way of measuring how many enquiries become customers.
S11. Our sales process clearly communicates the value of our products or services.
S12. We consistently follow up with potential customers who have not yet made a decision.

Keep Your Customer™

S13. We consistently deliver an experience that meets or exceeds customer expectations.
S14. We actively monitor customer satisfaction and respond when customers are unhappy.
S15. We have a deliberate process for encouraging repeat business.
S16. Our satisfied customers generate referrals, recommendations or repeat opportunities for the business.

Grow Profitable Revenue™

S17. We have clear revenue targets for the business.
S18. We know which products, services or customer groups contribute most to profitable revenue.
S19. We actively look for appropriate opportunities to increase the value of existing customer relationships.
S20. Our sales growth is becoming more predictable rather than depending mainly on occasional large opportunities.
PILLAR 3 OF 5

Operations & Delivery™

Deliver consistently and profitably.

Define the Work™

O1. We have clearly defined responsibilities for the important work in the business.
O2. People understand what is expected of them in their roles.
O3. Important tasks and deliverables have clear standards for what good performance looks like.
O4. People know who is accountable when work moves from one person or department to another.

Systemise the Work™

O5. We have documented systems or procedures for our critical business processes.
O6. Our systems create consistent results regardless of who performs the work.
O7. New employees can learn important processes because they are clearly documented.
O8. Our business does not rely on the owner's memory to keep important processes running.

Deliver the Work™

O9. We consistently deliver what we promise to our customers.
O10. Our products or services are delivered to a consistent standard of quality.
O11. We monitor errors, delays, complaints or rework that affect customer experience.
O12. Our current capacity is sufficient to meet customer demand without regularly compromising quality.

Improve the Work™

O13. We regularly review our business processes to identify opportunities for improvement.
O14. We use meaningful performance measures to evaluate operational effectiveness.
O15. We investigate the root causes of problems rather than only fixing the symptoms.
O16. We learn from mistakes and use those lessons to improve the way the business operates.

Scale the Work™

O17. Our current systems can support future business growth.
O18. Growth does not depend on the owner being involved in every decision.
O19. Our business can handle increased demand without sacrificing quality.
O20. Our systems enable us to grow efficiently rather than simply work harder.
PILLAR 4 OF 5

People & Leadership™

Develop the people who create growth.

Lead Yourself™

P1. I take responsibility for the results of my leadership.
P2. I remain calm and constructive when the business is under pressure.
P3. I make time to think strategically rather than only reacting to problems.
P4. I model the behaviours and standards I expect from others.

Build the Team™

P5. We recruit people whose values align with our business.
P6. We have clearly defined roles and responsibilities for every position.
P7. Our onboarding process prepares new employees for success.
P8. We have the right people in the right roles to support future growth.

Empower the Team™

P9. Employees understand the decisions they are empowered to make.
P10. Our team members take ownership of their responsibilities.
P11. We encourage initiative and problem-solving.
P12. Our people solve problems instead of simply reporting them.

Grow the Team™

P13. We provide regular coaching and constructive feedback to our team.
P14. Employees have opportunities to develop new skills.
P15. Individual development is discussed during performance conversations.
P16. We prepare people for greater responsibility as the business grows.

Inspire the Team™

P17. We have a clear vision that inspires our team.
P18. Our business values are understood and demonstrated daily.
P19. Communication throughout the business is open and respectful.
P20. Our culture supports long-term business growth.
PILLAR 5 OF 5

Growth & Future Readiness™

Prepare the business for tomorrow.

Think Ahead™

G1. We regularly consider how changes in our market could affect the business.
G2. We think beyond our immediate business needs when making important decisions.
G3. We regularly consider where we want the business to be several years from now.
G4. We identify future opportunities before they become urgent.

Innovate the Business™

G5. We regularly look for better ways to serve our customers.
G6. We monitor changes in customer expectations, technology and our industry.
G7. We are willing to change products, services or processes when the evidence shows that change is needed.
G8. We encourage new ideas and test worthwhile opportunities rather than relying only on what has always worked.

Strengthen Financial Resilience™

G9. We maintain sufficient financial information to identify potential cash-flow problems early.
G10. We actively manage cash flow rather than only reacting when cash becomes tight.
G11. We understand how much financial capacity the business needs to withstand unexpected pressure.
G12. We make financial decisions with the long-term sustainability of the business in mind.

Manage Risk™

G13. We have identified the major risks that could seriously affect our business.
G14. We have plans or safeguards in place for our most important business risks.
G15. Important information, relationships and business knowledge are protected from unnecessary risk.
G16. We regularly review risks rather than only addressing them after something goes wrong.

Sustain the Future™

G17. We are building a business that can continue performing successfully as it grows.
G18. We are developing people and systems that can support the business beyond its current stage.
G19. We are intentionally building a business that is less dependent on one person.
G20. I am confident that our business is preparing today for the opportunities and challenges of tomorrow.
Calculating your Business Growth Profile…