Marketing Plan Builder – One Direction Coaching

YOUR DETAILS

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Email Address *

Phone

Business Name *

SECTION 1 — BUSINESS OVERVIEW

Industry

Products / Services

Location / Service Area

Website

Current monthly revenue

Current monthly marketing spend

SECTION 2 — MARKETING OBJECTIVES

Objective 1 — Target

Objective 1 — Deadline

Objective 2 — Target

Objective 2 — Deadline

Objective 3 — Target

Objective 3 — Deadline

SECTION 3 — IDEAL CUSTOMER

Who are they?

Where are they?

What type of person/business are they?

What problem do they have?

What frustrates them?

What are they trying to achieve?

What causes them to start looking for a solution?

What might stop them from buying?

Where do they normally look for solutions?

SECTION 4 — CUSTOMER PROBLEM

What problem does your business solve?

How serious is this problem?

What happens if the customer does nothing? What is the consequence of the problem?

SECTION 5 — YOUR OFFER

Offer 1 — Product / Service

Offer 1 — Price

Offer 1 — Main Benefit

Offer 1 — Ideal Customer

Offer 2 — Product / Service

Offer 2 — Price

Offer 2 — Main Benefit

Offer 2 — Ideal Customer

Offer 3 — Product / Service

Offer 3 — Price

Offer 3 — Main Benefit

Offer 3 — Ideal Customer

Offer 4 — Product / Service

Offer 4 — Price

Offer 4 — Main Benefit

Offer 4 — Ideal Customer

SECTION 6 — VALUE PROPOSITION

We help...

who are struggling with...

to achieve...

through...

Why should someone choose us? — Reason 1

Why should someone choose us? — Reason 2

Why should someone choose us? — Reason 3

Why should someone choose us? — Reason 4

Why should someone choose us? — Reason 5

SECTION 7 — POSITIONING

We are the...

for...

who want...

Three words we want customers to associate with us — Word 1

Three words we want customers to associate with us — Word 2

Three words we want customers to associate with us — Word 3

SECTION 8 — COMPETITOR POSITIONING

Competitor 1 — Name

Competitor 1 — What They Do Well

Competitor 1 — Where They Are Weak

Competitor 1 — How We Are Different

Competitor 2 — Name

Competitor 2 — What They Do Well

Competitor 2 — Where They Are Weak

Competitor 2 — How We Are Different

Competitor 3 — Name

Competitor 3 — What They Do Well

Competitor 3 — Where They Are Weak

Competitor 3 — How We Are Different

Competitor 4 — Name

Competitor 4 — What They Do Well

Competitor 4 — Where They Are Weak

Competitor 4 — How We Are Different

Competitor 5 — Name

Competitor 5 — What They Do Well

Competitor 5 — Where They Are Weak

Competitor 5 — How We Are Different

Why should customers choose us instead?

SECTION 9 — MARKETING MESSAGE

Primary Marketing Message

Supporting Message 1

Supporting Message 2

Supporting Message 3

Call to Action — What do you want the customer to do?

SECTION 10 — MARKETING CHANNELS

Potential Marketing Channels

Website — Customer presence

Website — Priority

Website — Purpose

Google — Customer presence

Google — Priority

Google — Purpose

Facebook — Customer presence

Facebook — Priority

Facebook — Purpose

Instagram — Customer presence

Instagram — Priority

Instagram — Purpose

LinkedIn — Customer presence

LinkedIn — Priority

LinkedIn — Purpose

TikTok — Customer presence

TikTok — Priority

TikTok — Purpose

WhatsApp — Customer presence

WhatsApp — Priority

WhatsApp — Purpose

Email — Customer presence

Email — Priority

Email — Purpose

Networking — Customer presence

Networking — Priority

Networking — Purpose

Referrals — Customer presence

Referrals — Priority

Referrals — Purpose

Direct Sales — Customer presence

Direct Sales — Priority

Direct Sales — Purpose

Events — Customer presence

Events — Priority

Events — Purpose

Partnerships — Customer presence

Partnerships — Priority

Partnerships — Purpose

Other — Customer presence

Other — Priority

Other — Purpose

SECTION 11 — OUR CORE MARKETING CHANNELS

Core Channel 1

Core Channel 1 — Why we selected it

Core Channel 1 — What we will do

Core Channel 1 — Frequency

Core Channel 2

Core Channel 2 — Why we selected it

Core Channel 2 — What we will do

Core Channel 2 — Frequency

Core Channel 3

Core Channel 3 — Why we selected it

Core Channel 3 — What we will do

Core Channel 3 — Frequency

Core Channel 4

Core Channel 4 — Why we selected it

Core Channel 4 — What we will do

Core Channel 4 — Frequency

Core Channel 5

Core Channel 5 — Why we selected it

Core Channel 5 — What we will do

Core Channel 5 — Frequency

SECTION 12 — CONTENT STRATEGY

Educational Content — Idea 1

Educational Content — Idea 2

Educational Content — Idea 3

Educational Content — Idea 4

Educational Content — Idea 5

Problem-Focused Content — Topic 1

Problem-Focused Content — Topic 2

Problem-Focused Content — Topic 3

Problem-Focused Content — Topic 4

Problem-Focused Content — Topic 5

Trust-Building Content

SECTION 13 — CONTENT PLAN

Week 1 — Topic

Week 1 — Channel

Week 1 — Format

Week 1 — Call to Action

Week 1 — Person Responsible

Week 2 — Topic

Week 2 — Channel

Week 2 — Format

Week 2 — Call to Action

Week 2 — Person Responsible

Week 3 — Topic

Week 3 — Channel

Week 3 — Format

Week 3 — Call to Action

Week 3 — Person Responsible

Week 4 — Topic

Week 4 — Channel

Week 4 — Format

Week 4 — Call to Action

Week 4 — Person Responsible

Week 5 — Topic

Week 5 — Channel

Week 5 — Format

Week 5 — Call to Action

Week 5 — Person Responsible

Week 6 — Topic

Week 6 — Channel

Week 6 — Format

Week 6 — Call to Action

Week 6 — Person Responsible

Week 7 — Topic

Week 7 — Channel

Week 7 — Format

Week 7 — Call to Action

Week 7 — Person Responsible

Week 8 — Topic

Week 8 — Channel

Week 8 — Format

Week 8 — Call to Action

Week 8 — Person Responsible

Week 9 — Topic

Week 9 — Channel

Week 9 — Format

Week 9 — Call to Action

Week 9 — Person Responsible

Week 10 — Topic

Week 10 — Channel

Week 10 — Format

Week 10 — Call to Action

Week 10 — Person Responsible

Week 11 — Topic

Week 11 — Channel

Week 11 — Format

Week 11 — Call to Action

Week 11 — Person Responsible

Week 12 — Topic

Week 12 — Channel

Week 12 — Format

Week 12 — Call to Action

Week 12 — Person Responsible

SECTION 14 — CUSTOMER ACQUISITION

How will we generate new enquiries?

SECTION 15 — LEAD CONVERSION

When a lead comes in — Step 1

When a lead comes in — Step 2

When a lead comes in — Step 3

When a lead comes in — Step 4

When a lead comes in — Step 5

How quickly will we respond?

Who is responsible?

How will leads be recorded?

How many follow-ups will be made?

Sales conversion target (%)

SECTION 16 — CUSTOMER RETENTION

How will we keep customers coming back?

Retention Activity 1 — Activity

Retention Activity 1 — Frequency

Retention Activity 1 — Responsible Person

Retention Activity 2 — Activity

Retention Activity 2 — Frequency

Retention Activity 2 — Responsible Person

Retention Activity 3 — Activity

Retention Activity 3 — Frequency

Retention Activity 3 — Responsible Person

Retention Activity 4 — Activity

Retention Activity 4 — Frequency

Retention Activity 4 — Responsible Person

Retention Activity 5 — Activity

Retention Activity 5 — Frequency

Retention Activity 5 — Responsible Person

SECTION 17 — REFERRAL STRATEGY

How will existing customers help generate new customers?

Why would a customer refer us?

How will we ask for referrals?

When will we ask?

Will we have a formal referral programme?

If yes, describe it:

SECTION 18 — PROMOTIONS & CAMPAIGNS

Campaign 1 — Campaign

Campaign 1 — Objective

Campaign 1 — Offer

Campaign 1 — Target Customer

Campaign 1 — Channel

Campaign 1 — Start

Campaign 1 — End

Campaign 1 — Budget

Campaign 2 — Campaign

Campaign 2 — Objective

Campaign 2 — Offer

Campaign 2 — Target Customer

Campaign 2 — Channel

Campaign 2 — Start

Campaign 2 — End

Campaign 2 — Budget

Campaign 3 — Campaign

Campaign 3 — Objective

Campaign 3 — Offer

Campaign 3 — Target Customer

Campaign 3 — Channel

Campaign 3 — Start

Campaign 3 — End

Campaign 3 — Budget

Campaign 4 — Campaign

Campaign 4 — Objective

Campaign 4 — Offer

Campaign 4 — Target Customer

Campaign 4 — Channel

Campaign 4 — Start

Campaign 4 — End

Campaign 4 — Budget

SECTION 19 — MARKETING BUDGET

Monthly marketing budget

Annual marketing budget

Advertising — Monthly Budget

Advertising — Annual Budget

Social Media — Monthly Budget

Social Media — Annual Budget

Website — Monthly Budget

Website — Annual Budget

Design/Content — Monthly Budget

Design/Content — Annual Budget

Events — Monthly Budget

Events — Annual Budget

Networking — Monthly Budget

Networking — Annual Budget

Promotions — Monthly Budget

Promotions — Annual Budget

Other — Monthly Budget

Other — Annual Budget

TOTAL — Monthly Budget

TOTAL — Annual Budget

SECTION 20 — MARKETING KPIs

Website Visitors — Current

Website Visitors — Target

Website Visitors — Frequency

Enquiries — Current

Enquiries — Target

Enquiries — Frequency

Qualified Leads — Current

Qualified Leads — Target

Qualified Leads — Frequency

New Customers — Current

New Customers — Target

New Customers — Frequency

Conversion Rate — Current

Conversion Rate — Target

Conversion Rate — Frequency

Average Customer Value — Current

Average Customer Value — Target

Average Customer Value — Frequency

Repeat Customers — Current

Repeat Customers — Target

Repeat Customers — Frequency

Referrals — Current

Referrals — Target

Referrals — Frequency

Advertising Spend — Current

Advertising Spend — Target

Advertising Spend — Frequency

Cost per Lead — Current

Cost per Lead — Target

Cost per Lead — Frequency

Cost per Customer — Current

Cost per Customer — Target

Cost per Customer — Frequency

Marketing-generated Revenue — Current

Marketing-generated Revenue — Target

Marketing-generated Revenue — Frequency

SECTION 21 — 90-DAY MARKETING ACTION PLAN

Action 1 — Action

Action 1 — Channel

Action 1 — Objective

Action 1 — Person Responsible

Action 1 — Deadline

Action 1 — Budget

Action 1 — Status

Action 2 — Action

Action 2 — Channel

Action 2 — Objective

Action 2 — Person Responsible

Action 2 — Deadline

Action 2 — Budget

Action 2 — Status

Action 3 — Action

Action 3 — Channel

Action 3 — Objective

Action 3 — Person Responsible

Action 3 — Deadline

Action 3 — Budget

Action 3 — Status

Action 4 — Action

Action 4 — Channel

Action 4 — Objective

Action 4 — Person Responsible

Action 4 — Deadline

Action 4 — Budget

Action 4 — Status

Action 5 — Action

Action 5 — Channel

Action 5 — Objective

Action 5 — Person Responsible

Action 5 — Deadline

Action 5 — Budget

Action 5 — Status

Action 6 — Action

Action 6 — Channel

Action 6 — Objective

Action 6 — Person Responsible

Action 6 — Deadline

Action 6 — Budget

Action 6 — Status

Action 7 — Action

Action 7 — Channel

Action 7 — Objective

Action 7 — Person Responsible

Action 7 — Deadline

Action 7 — Budget

Action 7 — Status

Action 8 — Action

Action 8 — Channel

Action 8 — Objective

Action 8 — Person Responsible

Action 8 — Deadline

Action 8 — Budget

Action 8 — Status

Action 9 — Action

Action 9 — Channel

Action 9 — Objective

Action 9 — Person Responsible

Action 9 — Deadline

Action 9 — Budget

Action 9 — Status

Action 10 — Action

Action 10 — Channel

Action 10 — Objective

Action 10 — Person Responsible

Action 10 — Deadline

Action 10 — Budget

Action 10 — Status

SECTION 22 — MONTHLY MARKETING REVIEW

What worked?

What generated enquiries?

What generated actual sales?

What did not work?

Where did we waste money?

What should we stop?

What should we start?

What should we continue?

What will we change next month?

FINAL MARKETING PLAN CHECK

ONE DIRECTION BUSINESS SOLUTIONS™
MARKETING PLAN BUILDER™
One Goal. One Focus. One Direction.

START YOUR MARKETING PLAN

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ONE DIRECTION BUSINESS SOLUTIONS™ MARKETING PLAN BUILDER™ One Goal. One Focus. One Direction.

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YOUR DETAILS

SECTION 1 — BUSINESS OVERVIEW

ONE DIRECTION BUSINESS SOLUTIONS™
MARKETING PLAN BUILDER™
One Goal. One Focus. One Direction.